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SOUTH BEACH

MIAMI BEACH - SOUTH BEACH HOTEL AND RESIDENCES / CONDOMINIUMS

Located in the heart of Miami Beach / South Beach at Collins Avenue and 22nd St.

Over 500 Hotel Condo residences - All with Ocean and Beach views

Spectacularly furnished from the innovative minds of the design team Yabu Pushelberg

The W SOUTH BEACH CONDO HOTEL taking reservations now.

Now is your chance to get in before they offer this brand new South Beach project to the public.

W South Beach Condo-Hotel and Residences South Beach in Miami

Pricing: $800,000 to $5 million.
Views: Ocean and Beach (all units)
Floors: 19
Total Units: 511 Units
Unit Sizes: Studios of 600 square feet - 1 bedrooms from 800 to 1100 square feet - 2 bedrooms of 1200 square feet - 5 bungalows of 1350 square feet - Fully furnished units with plasma TV - 9’ Ceilings

W Hotel and Residences Condo South Beach artist rendering (at right) The W Hotel and Residences South Beach will be 19-stories tall, pet-friendly and consist of 511 units.

The W South Beach venture will renovate the existing Ritz Plaza Hotel 132-room hotel, redevelop its grounds, and add a new wing of large ocean-view rooms at the location of the soon to be demolished Holiday Inn..

Ideally situated at 17th Street and Collins Avenue, in the center of South Beach's Art Deco District, W Miami - South Beach will feature a resort environment that features an exceptional oceanfront and beachfront location coupled by a celebrated restaurant and nightlife venue.

Surrounded by world-class dining, nightclubs and boutique shopping, the hotel is two blocks from both Ocean Drive and the Miami Beach Convention Center, and 15 minutes from the Miami International Airport.

The W South Beach Hotel and Residences resort will be built on an angle so all the rooms will be oceanfront with oceanview and beachviews.

You can't beat the location in the heart of South Beach. Sales are expected to begin around Sept. 2005

The best time to get in involved with this exceptional preconstruction Miami / South Beach project is now! The project is expected to be complete around the end of 2007.

All of the units in the W Hotel and Residences South Beach will have a ceiling height of 9 feet. 5 bungalows of 1350 square feet will also be available for sale. Reservation fees of 10% will be taken and checks should be made payable to the Chicago Title Insurance Company.

W South Beach Highlights

• The W South Beach will have 2 Resort-style pools
• Two restaurants, the developer is speaking with some of the top chefs in the country now - one Restaurant to be Mr. Chow
• The famous "Bliss Spa"- 10,000 Square foot Spa
• A possible night club
• Sauna
• Hot Tub and Spa
• Wine Storage

W South Beach Unit Features

• Central Air with Air Filter system
• Ceiling Fan/s
• Wet Bar
• Window Covers
• Glass Balconies
• Appealing to business travelers, the property will provide the latest in modern amenities and high- tech capabilities
• 27" color TVs equipped with ultra-fast Internet access (via an infrared keyboard)
• High-speed dataport connectivity at speeds up to 100 times faster than conventional data modems
• Private, secure E-mail access
• Two telephones: one with dataport and speakerphone capabilities, another is a 900MHz cordless dual-line phone

• Boating Facilities
• Patio and Landscaped Deck
• Tropical Garden Area
• Swimming Pool with spacious Deck
• Tennis Courts
• W South Beach unit views include; Oceanview, Marina, Waterview, Downtown and Panoramic Views
• 300 feet of pristine oceanfront property
• Two outdoor infinity-edge pools
• Secret Garden with fountains and private outdoor showers
• Swim-up private pool cabanas with flat screen TVs
• Private beach access
• Soaring ceilings and ocean views in Living Room
• Door attendant and Welcome Ambassador
• Full-time maintenance staff for finely manicured landscapes and interiors
• Wired and Wireless business center services with high-speed internet access
• Meeting rooms with signature W sensory set-up (aromatherapy, mood music and creative catering)*
• Multi-lingual staff, foreign currency exchange
• W Store featuring products for bed, body, bath and travel
• 24/7 security

W Condo Hotel  Dining

• Two signature gourmet restaurants providing indoor and outdoor dining
• In-home dining: room service 24/7 from our signature restaurants
• Pantry Raid: grocery shopping and delivery
• Private in-home catering that can even be served on your own dishes if you choose
• Personal Chef services for dinner parties or a romantic dinner for two
• Private outdoor dining tents available

W South Beach Additional Features

• Covered Parking
• Luxury Lobby
• Underground Sprinklers
• Garage Door Opener
• Security on Duty
• Valet Parking
• Central Elevator and Semi-private Elevator

W Condo Hotel BEACH CLUB – LIVING ROOM ON THE OCEAN:

• Beach Ambassador to secure the perfect spot on the beach and bring you your favorite cocktail
• Umbrella, chaise lounge, towel, and food and beverage service
• Oil-up station where tanning oil is sprayed directly on your body with no mess
• Gourmet lunch in a box for a picnic on the beach
• Pre-reserved beach chairs (also available poolside)
• Parasail/Boat and other beach rentals

W Condo Hotel Whatever/Whenever TM

• Dedicated Residences Concierge
• Preferred owner check-in
• Wash: laundry service from hamper pickup to in-closet delivery
• Dry cleaning pick-up and delivery
• We fix it: 24/7 in-home maintenance service
• Woof / Meow: pet services - walking, feeding, grooming, massage, etc
• Childcare and babysitting services
• Birthday party planning services
• Weekly hot lists of restaurants, lounges and event picks for residents from your concierge
• Package delivery and courier services
• Company: get a goldfish for the stay complete with naming and feeding instructions
• Foreign and domestic papers and magazines delivered to home
• Secretarial services
• Rental of business equipment (laptop, mobile phone and audio-visual)
• Technology consultants and IT support

Expect a fabulous lobby and interior designs from Yabu Pushelberg and some deluxe hotel rooms designed by Costas Kondylis of Kondylis & Partners. All units are sold completely finished and furnished – right down to the table settings;

All units will face the ocean with unobstructed views and will consist of studios (600 sf), one bedroom (800 to 1100 sf) and two bedrooms (1200 sf). Owners will have the option of participating in the W Hotel rental program.

W Hotel and Residences South Beach will have a 9 foot ceilings. 5 bungalows of 1350 square feet will also be available for sale.

Reservation fees of 10% will be taken and checks should be made payable to the Chicago Title Insurance Company.

W Hotels, the newest brand of Starwood Hotels & Resorts Worldwide, today announced the formation of a joint venture with Ritz Plaza Hotel Associates, to undertake the renovation and expanded redevelopment of the oceanfront Ritz Plaza Hotel in the heart of Miami's South Beach.

Starwood Chairman and CEO Barry Sternlicht and Ritz Plaza Hotel President, Ignacio Contreras, have unveiled plans to transform this South Beach landmark into the W Miami - South Beach. The new W Miami - South Beach will combine the individually stylized elements of the W brand within the context of the historically significant Ritz Plaza Hotel.

"The distinctly stylish and hip South Beach area is an exciting natural progression for W Hotels," remarked Barry Sternlicht. "Miami and Miami Beach are firmly established as key leisure and international business destinations. The continued influx of investment and development will ensure that Miami remains a premier travel destination."

The W Miami - South Beach represents an excellent growth opportunity for Starwood Hotels & Resorts, given its current distribution in the Miami Beach market. Starwood's existing hotels in Miami include the oceanfront Sheraton Bal Harbor Beach Resort, the oceanfront Four Points Hotel, Miami Beach, and the bayfront Sheraton Biscayne Bay Hotel.

Contact Jackie Marks at:  jackie@jackiemarks.com or Phone: Miami - Dade: (305) 495-9996 / Toll Free (877) 848-0036

PERIOD DESIGN REFLECTS MIAMI BEACH'S UNIQUE HERITAGE

The Ritz Plaza Hotel stands today as one of South Beach's finest and best-preserved examples of the distinctive Art Deco period design. Built in 1939, the hotel was designed by famed architect Murray Dixon and originally opened as the Grossinger Beach Hotel, the first air-conditioned hotel on Miami Beach. The hotel was taken over by the U.S. Army in World War II and accommodated the U.S. Armed Forces' top officers in South Florida. The property re-opened in 1946 as The Ritz Plaza, and has since been designated a national historic landmark, awarded its place in the National Historic Hotels of America Association.

Among the city's most fashionable addresses, the W Miami - South Beach will offer an oceanfront setting, along with the irreplaceable Art Deco elements of the former Ritz Plaza and all of the W amenities and services today's discerning business and leisure guests expect, including a state of the art spa and fitness facility. In keeping with W's tradition of providing fine dining and nightlife options at its properties, the W Miami - South Beach will offer a stylish new restaurant and lounge.

HIGH TECH AND BUSINESS AMENITIES INCLUDE

Appealing to business travelers, the property will provide the latest in modern amenities and high- tech capabilities, as each guestroom will feature cutting-edge technology. Once completed, guestrooms will include 27" color TVs equipped with ultra-fast Internet access (via an infrared keyboard), high-speed dataport connectivity at speeds up to 100 times faster than conventional data modems, and private, secure E-mail access. Also standard for W Hotels, each room will have two telephones: one with dataport and speakerphone capabilities, another is a 900MHz cordless dual-line phone.

W trademarks include an oversized desk, upholstered chaise lounge, specially designed room accessories and natural fabrics throughout. The focus of all guestrooms is the luxurious W bed, with a pillow-top mattress, 250 thread-count linens, and goose down comforters and pillows. In addition to the amenities one would expect in an upscale hotel, the W guestroom includes a W CD; a coffeemaker with W's own blend of coffee; a lush terry-lined, cotton pique W bathrobe; and custom-formulated Aveda bath products.

Above and beyond the customary amenities of a sophisticated business hotel, W Hotels have a service commitment that provides "whatever you want, whenever you want it." Whether it be a laser printer at 2 a.m., a last-minute tuxedo fitting or a bath filled with chocolate milk, guests need only ask, and their special requests come to life.

The premiere W Hotel opened in New York in December 1998, followed by the 1999 openings of W Atlanta (February), W San Francisco (May); W Seattle (September); and W Honolulu - Diamond Head (October), and W New York - The Court & The Tuscany (November). Including the new W Miami - South Beach, a total of ten additional W Hotels are scheduled to open through 2001: Boston, Chicago (two properties), Denver, Los Angeles, New Orleans (two properties) and Washington, D.C., as well as the company's first international property in Sydney, Australia.

W Hotels are managed (and in some cases, owned) by Starwood Hotels & Resorts Worldwide, Inc., which operates more than 700 hotels in 72 countries and 130,000 employees at its owned and managed properties.

In addition to W Hotels, Starwood owns some of the world's most renowned hotel brands including Sheraton, Westin, The St. Regis/Luxury Collection, Four Points Hotels by Sheraton.

The W Hotel and Residences South Beach will be 19-stories tall, pet-friendly and consist of 511 units. All units will face the ocean with unobstructed views and will consist of studios (600 sf), one bedroom (800 to 1100 sf) and two bedrooms (1200 sf). Owners will have the option of participating in the W Hotel rental program. Amenities include two resort-style pools, a 10,000 square foot world class Bliss Spa and two restaurants featuring celebrity chefs – famed Mr. Chow is reportedly one of them. The hotel is expected to open at the end of 2008.

W Condo Hotel Wellness

• Bliss Spa™: take a personal retreat anytime at the 5,000 square foot world famous spa
• B.I.P.: spa discount and preferred access program for residents
• Sweat: state-of-the-art fitness facilities and equipment
• Personal training, yoga, pilates and aerobics studio
• Nutritionist, custom meal programs and diet plans
• Poolside treats such as frozen towels, cooling eye masks and refreshing face mist

W Condo Hotel Features

• Beautifully designed, fully furnished residences by award-winning designer Yabu Pushelberg
• Ocean Suites, one and two bedroom Ocean Residences, Beach Bungalows and Penthouses
• Expansive glass balconies with unparalleled views of the beach and ocean from sunrise to sunset
• Over 9 foot high ceilings
• W Hotel signature down bedding*
• Two plasma televisions, CD and DVD player, and iPod docking station*
• Wireless, high-speed internet service
• Multi-line telephones and Bose wave radios
• Built-in European cabinetry in closets
• Safe and owner lock-out closets for your keepsakes
• Full kitchen with top-of-the-line appliances in all residences and catering kitchen in select units
• Marble and wood flooring
• Imported cabinetry, spa showers, marble sinks and Bliss Spa products
• Soaking tub in larger units
• W Hotel signature bathrobes and slippers
• Espresso machine in lock-out for owner use only
• Daily housekeeping services

Contact Jackie Marks at:  jackie@jackiemarks.com or Phone: Miami - Dade: (305) 495-9996 / Toll Free (877) 848-0036